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As AI continues to solidify its place in modern business, a crucial question arises: how do we measure its impact? Microsoft recently conducted a deep dive into this topic through their Copilot Analytics tool during the March Viva Community Call. This was a chance for organizations to explore the value of AI within their operational framework and understand the metrics that matter, such as insights, adoption, and business outcomes.
One of the standout insights presented was how companies have moved beyond merely experimenting with AI. They are now incorporating it into their core functions. Mike Walsh, Microsoft’s Director of Product Marketing, emphasized the importance of measurement. Understanding the true impact of AI is pivotal, and this is exactly where Copilot Analytics offers its value. It provides tools to track AI adoption, shifts in productivity, and key business outcomes, making it an essential asset for any organization aiming to leverage AI effectively.
Copilot Analytics is built to accommodate every stage of the AI journey. Whether a company is just initiating its AI rollout or scaling its usage across multiple teams, the tool supports tracking in various areas. It allows organizations to monitor who is using AI and how frequently, measure time savings from AI-assisted workflows, and link Copilot usage to significant business metrics across different departments. Companies that regularly assess AI usage are discovering faster returns on investment (ROI) and improved adoption rates, highlighting the practical benefits of these insights.
Further innovations from Microsoft include the introduction of new reporting capabilities tailored for Copilot Studio agents. As AI becomes more autonomous through the deployment of support bots and virtual agents, the ability to track active user counts, success and satisfaction rates, and the impact on business metrics becomes invaluable. For instance, organizations are finding that utilizing an AI support agent can lead to a notable reduction in IT support tickets—demonstrating how these insights can help streamline processes and optimize automation.
The real-world applications of Copilot Analytics are striking. Microsoft shared examples from their own sales organization, indicating a direct correlation between high Copilot usage and improved business performance. Key metrics showed a 5% increase in sales opportunities, a 9.4% boost in revenue per seller, and a 20% increase in close rates for those who leveraged Copilot more frequently. This clearly illustrates how specific AI usage data can translate into tangible business success.
Notably, efficiency in IT support is also being enhanced. For instance, an AI-powered support agent developed using Copilot Studio has been credited with reducing the volume of support tickets by 20% and achieving a 70% success rate, alongside high user satisfaction ratings. These accomplishments underscore how AI usage data, when combined with business metrics, can convey a compelling ROI narrative.
Copilot Analytics provides customized experiences for various roles within an organization. Leadership dashboards, such as Viva Insights, offer strategic overviews, while admin tools available through Microsoft 365 and the Power Platform help manage licensing and track AI agents and usage trends. Ensuring all this is supported on Microsoft’s secure platform adds another layer of trust and viability for organizations looking to implement AI.
To facilitate organizations on their AI measurement journey, Microsoft has created a Copilot Success Kit that includes built-in surveys for gauging sentiment and partner-led services through FastTrack and Unified support. This well-rounded ecosystem equips teams to navigate the complexities of AI adoption effectively. Additionally, Microsoft is launching a Masterclass series dedicated to Copilot Analytics set to commence soon, further enhancing the learning resources available for businesses.
In summary, with AI’s growing importance, the ability to measure its impact cannot be overlooked. Tools like Copilot Analytics not only track adoption and productivity but also connect AI usage to real business applications, providing organizations with the insights they need to make informed decisions. As we continue to embrace the capabilities of AI, understanding its measurable benefits will be vital for future success.